Pop Up Display Booths

Saturday, March 30, 2013

Atlanta Books New Health Care Shows

03/2013

Atlanta has booked the 2013 Conference on Retroviruses and Opportunistic Infections and American Academy of Otolaryngology Annual Meeting and OTO Expo in 2018.

Source: http://www.expoweb.com/article/atlanta-books-new-health-care-shows

Source: http://www.tradeshowguyblog.com/?p=3057&utm_source=rss&utm_medium=rss&utm_campaign=7-surefire-ways-to-energize-social-media-at-tradeshows-7-understanding-the-positive-and-negative-effects-of-social-media-engagement

7 Surefire Ways to Energize Social Media at Tradeshows #7 – Understanding the Positive and Negative Effects of Social Media Engagement

See previous posts in this series: Basics, Look at What Others are Doing, Don’t Publish Selfish Content, Don’t Just Push Stuff Out, Build Relationships, Try New Things and Create a Roadmap.

Since social media is always on 24/7/365, it’s easy to sleep through something important. No, that doesn’t mean you have to stay awake and never hit the sack, but it does mean that you need to be aware that when something breaks, immediate action is called for, even if that immediate action is to send out a tweet or post to Facebook when you’re still sucking down your first cup of coffee waiting for the caffeine to kick in.

For instance, if your company is mentioned in a negative way, such as a product complaint or customer service issues that is wacky or unusual enough that it might go viral (see United Breaks Guitars), you can’t wait to respond. You have to craft a message of some sort right now. That may mean the only message you get out before management gets a chance to weigh in is ‘we see the issue and will have a response soon.’

Those who wait allow the energy of social media to potentially grow exponentially. But if you get out in front of the issue, you at least are telling the world that you see there’s an issue and will make your statement soon. Then you put together your statement and get it out there.

Social media is happenin’ NOW and there’s nothing you can do to hold back the tide once it gets going.

When you prepare for a worst-case scenario, it doesn’t mean that you’ll ever have to use that response. But it does mean that IF such a negative thing happens, you at least have a framework of a plan in place on how to respond.

On the other hand, good things can happen in an instant as well. Oreo Cookies had a social media team in place while watching the Super Bowl last month. When the power went out for 35 minutes, Oreo had an ad posted before the power came back up. The story of the quick response is well documented by David Meerman Scott on his fine WebInkNow.com blog.

You can generate good things in an instant, and you can get in front of bad things quickly. But you must be prepared to react or act instantly, and not wait for some corporate approval. By then it’s probably too late.

Ignoring negative comments on your blog or Facebook page is not a good practice, either. If you can’t at least acknowledge the comment to say thanks for sharing your thoughts, it opens the door to a chance that the comments will feed the internet beast, drawing more negative comments which then becomes like a snowball rolling down a hill, gathering mass and speed. Instead, offer a thanks to the commenter and address the comment if possible (snarky name-calling need not be responded to unless there’s a legitimate concern being expressed; even then, point out that you’re happy to respond to negative comments but that name-calling is not okay). Use negative comments as an opportunity to learn what’s bugging your community. Is there a problem you’re not seeing? Are you missing a negative situation that could lead to worse problems? Often, those negative comments are an opening to seeing things that you might have otherwise missed.

Think Long Term: remember that those comments and videos and blog posts and Facebook comments and tweets are there for a long time. Like, as long as the internet will exist. In other words, longer than we’ll be around. Damaging comments and posts can and will stick around for a long time, doing their damage long after we’re gone. By keeping this thought in mind, it’ll help filter everything through a screen which allows you to post only those items which you don’t mind sticking around for decades to come.

And how’s your online reputation? One of the fastest growing enterprise opportunities in the online world is Reputation Management. It’s the new social media skill. How are you at managing your online reputation? Can you suss out the bits and pieces that will shred your reputation? Can you point out the great posts and tweets that build up yoru reputation? By all means, take time to look closely and see what is really going on regarding you – and the company you work for. Make note of anything that may not look or feel right, and work to correct it. You’ll be glad you did. And be sure to download our Social Media Audit outline to help you get started.

To recap:

Social media is on 24/7
Prepare for a worst-case scenario
Ignoring negative comments can get you into trouble
Think long-term
Reputation management is the new online social media skill

Friday, March 29, 2013

Crowne Plaza Chicago O'Hare Completes Guest Room, Suite Renovation; Newest Rooms Near Airport Emphasize Design, Function, Sustainability - PRWeb Business: Franchise

The Crowne Plaza Chicago O'Hare Hotel & Convention Center has a completed a multi-million dollar renovation of all 503 guest rooms and suites, emphasizing high-end design, function and environmental sustainability. (PRWeb Nov 19, 2009)
Read the full story at http://www.prweb.com/releases/CrownePlaza/ChicagoOHare/prweb3230794.htm

Source: http://www.prweb.com/releases/CrownePlaza/ChicagoOHare/prweb3230794.htm

Source: http://blog.crmxchange.com/blog/call-center-and-crm-best-practices/turnover-a-new-leaf-reduce-attrition-and-improve-agent-engagement

Thursday, March 28, 2013

Turnover a New Leaf-Reduce Attrition & Improve Agent Engagement,

The call center agent’s job isn’t easy. Most of the day is spent interacting with customers and keeping them satisfied. When time permits agents may be asked to complete training and coaching activities that enable them to do their job well.

Finding the time to train, coach and even communicate with agents remains a challenge for many centers. As transaction types become more complex, the agent learning curve has become even steeper. Many agents become frustrated with the endless grind, lack of variety and end up walking out the door not long after they get their first few paychecks. Every time an agent leaves, it is expensive for your company.

Industry-wide, agent attrition is hovering around 30%. Not only is this expensive in terms of hard costs like recruiting, hiring, new hire training and productivity losses, there are even more critical hidden opportunity costs such as customer churn that many organizations don’t track because they are harder to quantify. The truth is that when agents don’t have the training and coaching they need, their performance suffers. And poor performing agents are less satisfied with their jobs and ultimately more likely to leave your company.
Similarly, when customers have a poor call center experience, they are also more likely to leave your company. When poor performing agents leave, they are replaced by new agents who are unprepared. This leads to more poor performance, thus repeating the cycle and increasing the risk to customer loyalty.

In a new Knowlagent white paper, Turnover a New Leaf-Reduce Attrition & Improve Agent Engagement, discusses how you can reduce attrition in your call center.

Source: http://feeds.businesswire.com/click.phdo?i=05f83681937ee490177c7ff45603a171

Panasonic apresenta conceito de "Energias energéticas" com Akihisa Hirata no Milano Salone de 2013

OSAKA, Japão--(BUSINESS WIRE)--O Milano Salone - realizado sempre em abril, em Milão na Itália - é uma das exposições de design mais importantes do mundo. Este ano marcará o sexto ano consecutivo de participação da Panasonic no evento, o qual atrai a próxima geração de criadores e especialistas de todo o mundo. Como uma empresa firmemente na vanguarda do desenvolvimento de soluções energéticas para o futuro, a Panasonic (NYSE: PC) (TOKYO: 6752) está continuamente avaliando sua presença no cenári

Wednesday, March 27, 2013

The Week In Tradeshows | March 25

03/2013

Choose Chicago is expecting its budget to double...UBM India launches consumer jewelry show...Oregon convention facilities go green.

Source: http://www.expoweb.com/article/week-tradeshows-march-25

Check out the Inc article.

Tuesday, March 26, 2013

How GoPro Dominates Using Social Media and Tradeshow Marketing

I first encountered GoPro at the 2009 Outdoor Retailer Winter Market show in Salt Lake City. Nick Woodman was making a spectacle of himself. About once an hour, he would get on top of a platform and start yelling at the top of his lungs. He would exhort visitors to check out the brand-new product – a small HD camera that captured crazy video with a wideangle lens. It was small enough to strap to a helmet, chest, end of a ski pole, wherever.

Trying to get your hands on a GoPro camera at Outdoor Retailer Winter Market 2013

During these hourly exhortation’s Nick would regale his audience with examples of how great his product, the GoPro camera – and how it captures extreme sports videos – is. It also engaged eager visitors with the chance of winning one.

The story of GoPro is one that happened very quickly. It didn’t take long for the combination of trade shows, social media, and virtually giving away the store every single day to create a rabid following.

If you follow GoPro on Facebook, you’ll notice that they give away everything they make to one person every single day. I’ve signed up hundreds of times and never won. But it doesn’t keep me from signing up again and again and again. That’s how much I’d like to get my hands on their latest and great HD sports-action toy.

Early in 2013, Nick Woodman, the CEO and main figurehead of GoPro was featured on the cover of Inc. magazine. The story was about how he had grown the company to a multi-million dollar enterprise and created a new camera niche virtually out of nothing. The company had done it with a great product that is groundbreaking, and the combination of tradeshow marketing, social media and pure moxie.

Since I saw them at the 2009 outdoor retailer when a market in salt Lake city, I’ve been a big fan of GoPro. They offered $100 off of a camera if you purchased at that time and a coupon for discount on a future purchase when their new HD camera came out. I bought one of their early cameras and have had fun with it ever since.

In January 2013 I attended Outdoor Retailer Winter Market and it didn’t take me long to find the GoPro trade show booth. It wasn’t large compared to many other booths at the show, about 30 x 30, but it was plastered with a dozen or so large screen video monitors. As you enter the booth you were given a chance to sign up and possibly win a new HD camera. They also indicated that with the sign up, you would be emailed a coupon for a $100 discount on their new HD camera. So in effect, they’re giving you a chance to win something and they’re capturing your information so they can stay in contact with you.

I talked to one of the girls working the booth and discovered that Nick was not there, but it didn’t matter by this point because the company was too big for Nick to go to every tradeshow. GoPro has quickly proven itself to be a serious player in the camera industry, and has been called ‘the fastest growing company in the world.’

Several times a day a GoPro booth staffer stands up to give away T-shirts, swag and of course that coveted GoPro HD model camera. Hundreds of people yelled, screamed, waved arms and otherwise made fools of themselves hoping their name would get called.

Go Pro’s custom tradeshow booth matched their brand’s look, feel and style. It looked a bit brash and with the multiple video screens your eyes were drawn to action, action, action as the sports action videos played in an endless loop.

Suffice it to say that with the combination of savvy social media, aggressive trade show marketing and a groundbreaking product, GoPro dominates their niche. They certainly have new competitors – with any new product that carves out a big share of the market, someone will come in and try to catch to the leader. And someone may yet catch up with GoPro. But GoPro’s excellent marketing – including tradeshow marketing – is proving to be all they need right now to be the leader of the pack.

Then check out the selection of videos.

Source: http://www.tradeshowguyblog.com/?p=3073&utm_source=rss&utm_medium=rss&utm_campaign=how-gopro-dominates-using-social-media-and-tradeshow-marketing

A Dozen Reasons to Mark Your Calendar Before the Next CES

CEA sponsors a variety of events to educate the masses and unite manufacturers, retailers and market movers.

Source: http://feeds.cesweb.org/~r/CESrss/~3/2fXUyTd3wX8/rssNews.asp

Monday, March 25, 2013

Crowne Plaza Chicago O'Hare Completes Guest Room, Suite Renovation; Newest Rooms Near Airport Emphasize Design, Function, Sustainability - PRWeb Business: Franchise

Source: http://www.prweb.com/releases/CrownePlaza/ChicagoOHare/prweb3230794.htm

Source: http://go.theregister.com/feed/www.theregister.co.uk/2009/11/26/sc09_networking_wrapup/

Sunday, March 24, 2013

How to network at a supercomputing show - The Register Headlines

Switch hitters
SC09 There was plenty of noise coming out of the networking vendors, who glue supercomputing nodes and their storage to each other at last week's SC09 supercomputing trade show in Portland, Oregon.… Case Study: WhatsUp keeps Legoland turnstyles ringing

Source: http://trade-show-expo.blogspot.com/2011/06/blog-post.html

Saturday, March 23, 2013

MWC Barcelona 2013 Taps NFC

03/2013

The one million nsf trade show gives us a sneak peek into the future of NFC at events.

Source: http://www.expoweb.com/article/mwc-barcelona-2013-taps-nfc

Friday, March 22, 2013

Lacey Custom Linens, Inc., Launches Web Site - PRWeb Gaming / Casinos

Lacey Custom Linens, Inc. launches Laceylinens.net, a new Web site dedicated to supplying specialty table linens. Lacey’s linens are ideal for all types of event professionals, from corporate event planners to food service providers. (PRWeb Nov 21, 2009)
Read the full story at http://www.prweb.com/releases/2009/11/prweb3210054.htm

Source: http://www.prweb.com/releases/2009/11/prweb3210054.htm

Why Portable Displays Have Become the Necessity of Every Trade Show

Trade shows have become an integral part of marketing strategy for almost every organization and this has led to the unexpected growth of this industry. Different trade show pundits from around the planet have started to come up with ideas that will not only popularize the target organization in a particular trade show but will also help reduce marketing costs.

One such measure taken by the trade show experts is the usage of portable displays. Trade show booths when include portable displays consume less space and are easy to carry. This way the trade show exhibit will easily be setup in least required space and the organization won’t have to spend too many bucks in transporting those portable trade show displays from one place to the other.

Another advantage associated with portable displays is that they are easy to setup and do not require any expert knowledge. Hence, after learning the basics anybody can setup portable displays in his/her trade show booth thus the organization won’t have to pay extra bucks to the expert for this easy job. Lastly, as anyone can guess by now, portable displays do save a lot of time and give you least possible headache when compared to various other counterparts.

Source: http://www.tradeshowscoop.com/archives/37

Source: http://feeds.businesswire.com/click.phdo?i=06944d9ea5f999c96e0105816dc79500

Thursday, March 21, 2013

Kiip Announces $100,000 2013 “Creation” Build Fund for Independent App Developers

SAN FRANCISCO--(BUSINESS WIRE)--Kiip announces $100,000 2013 Creation Build Fund for independent app developers, with partnership from brands such as Pepsi, Google, Amazon, Urban Airship, Crittercism, Localytics, Parse and others.

Wednesday, March 20, 2013

Baselworld 2013 Preview: Mulco Watches Set To Present Three New...

Mulco Watches Inc., the fine Swiss movement watch company is pleased to announce its participation at BASELWORLD 2013 from April 25 to May 2. They will present their three newest collections the Nuit...

(PRWeb March 20, 2013)

Read the full story at http://www.prweb.com/releases/2013/3/prweb10545214.htm

Source: http://www.prweb.com/releases/2013/3/prweb10545214.htm

Grace Bay Recognized by Travelers as One of the World's Top...

Grace Bay Beach in Providenciales, Turks and Caicos, received two Travellers' Choice Awards from TripAdvisor: #1 Beach in the Caribbean and #2 Beach in the world.

(PRWeb March 20, 2013)

Read the full story at http://www.prweb.com/releases/2013/3/prweb10542145.htm

Source: http://www.prweb.com/releases/2013/3/prweb10542145.htm

Tuesday, March 19, 2013

Guest Room Renovations Make Sacramento Hotel Pop - PRWeb Lifestyle

New and exciting things have been happening at the Fairfield Inn Sacramento Cal Expo with a hotel renovation that has included television upgrades, new mini refrigerators, and a grand new look for the hotel’s lobby and lounge. (PRWeb Nov 26, 2009)
Read the full story at http://www.prweb.com/releases/2009/11/prweb3257674.htm

Source: http://www.prweb.com/releases/2009/11/prweb3257674.htm

Source: http://feeds.businesswire.com/click.phdo?i=89a02688f72f3573ea35f4025ebb769d

Monday, March 18, 2013

Momentive Specialty Chemicals Inc. Announces Increased Capacity for Waterborne Epoxy Resin Production in Europe

COLUMBUS, Ohio--(BUSINESS WIRE)--Momentive Specialty Chemicals has invested in new capability for waterborne resin production in Barbastro, Spain.

Pop Up Exhibits click here

Eliminate Callbacks and Restarts - A Sure Fire Way to Lower Customer Effort

Customer Effort Score (CES) is the new hot metric for customer service. (CES) has been widely discussed since the HBR Article, Stop Trying to Delight Your Customers (July, 2010), where Customer Effort Score was touted as being a better predictor of customer loyalty than Net Promoter Score or First Contact Resolution. While CES is an important metric and arguably the best metric to focus your service operation, there is no such thing as a “magic metric”. Getting results from implementing CES depends on execution and focus.

A new Enkata white paper, Eliminate Callbacks and Restarts - A Sure Fire Way to Lower Customer Effort, focuses on a strategy that eliminates the number one cause of customer frustration and needless effort —using CES to target and eliminate repeat calls, transfers.

Key Take-Aways:

While there is no silver bullet metric, Customer effort score comes the closest
Survey based CES or activity measured customer effort? Use both as they complement one another. The actionable data gained from measuring effort is worth the cost.
CES is only a metric, putting the metric into practice is where the value lies.
On average, 40-50% of customer calls require a customer to call back or retell their story to another agent – the #1 source of customer dissatisfaction and effort.
Approximately 50% of repeat calls and unnecessary transfers are caused by agent execution failures; the remainder is due to process, policy or customer situation issues.
While process, policy causes are sizeable, improving agent performance is more immediately actionable by identifying and coaching CES outliers by using repeat call rate, transfer rates
By hacking coaching prep time and reducing it from 30 to 5 minutes, big data analytics enables companies for the first time to deliver micro-targeted coaching within a supervisor’s normal day

Source: http://blog.crmxchange.com/blog/call-center-and-crm-best-practices/eliminate-callbacks-and-restarts-a-sure-fire-way-to-lower-customer-effort

Sunday, March 17, 2013

2012 International CES Reused and Recycled 75 Percent of Materials

CEA announces record greening efforts at 2012 show.

Source: http://feeds.cesweb.org/~r/CESrss/~3/zzEmaJHdbY8/rssNews.asp

Source: http://www.exhibitcitynews.com/index.php?option=com_content&view=article&id=4165:by-joe-heaps-and-dave-reed&catid=76:features&Itemid=142

Saturday, March 16, 2013

What every meeting planner must know to organize a great event

Whether you’re planning a large association’s annual conference or a smaller company’s quarterly sales meeting, you know how important it is to find the right speaker for your event. Sure, you can have a beautiful venue, great food and an engaging theme, but your speaker sets the meeting’s tone. Hire a speaker who is a fit for your meeting and you can change the lives, thinking, or behavior of your attendees. Bring in the wrong speaker and your event will be lackluster at best.

Source: http://www.expodatabase.com/aussteller/news/-agrishow-expects-further-expansion-35619.html

Agrishow expects further expansion

The 20th edition of Agrishow , organised by ABIMAQ - Associação Brasileira da Indústria de Máquinas e Equipamentos and BTS INFORMA, is expected to see more than 152,000

Source: http://www.tradeshowmarketing.com/trade-show-trends-for-2013-engaging-tech-savvy-visitors?utm_source=rss&utm_medium=rss&utm_campaign=trade-show-trends-for-2013-engaging-tech-savvy-visitors

Friday, March 15, 2013

Trade Show Trends For 2013: Engaging Tech Savvy Visitors

Trade shows remain a great way to show off your products and talk face-to-face to potential clients, but the trade shows of today are not your father’s tradeshow. In the “old days,” starting in the 60s, you might place a few products on a table, hand out some literature, hope to engage in conversation, and get a business card so you could follow-up.

The goal of getting leads might be the same today, but the process is conducted in a very different atmosphere, characterized by interactive displays that are bright and eye-catching. Current trade show trends for 2013 reflect today’s fast paced culture and how people process information using technology.

Wowing The Sound Byte Generation

We live in a world of sound bytes, where people are attracted to products through catchy slogans, compelling graphics, and quick videos. Modern tradeshows play on these trends by depending less on the custom-built displays of the past and more on minimal displays with high-tech lighting and easily changeable banners. Even major exhibitors, whose booth occupies an area equivalent to a city block, count on the “wow” factor to woo visitors.

Engaging Through Interactive Displays

As an exhibitor, you must be friendly and show a willingness to engage, but interactive technology is now what gets people into the booth and promotes conversation. Touchscreen displays allow visitors to the booth to get information about your product and try it out. Many times, visitors come to the booth as a result of social media invitations to view demonstrations, not just endless loops of the company video. Some companies even offer interactive presentations via smartphones, which allows the attendees to play with the application long after the exhibitor has packed up and gone home. Booths might offer exciting games and contests, money blowing machines, and appealing giveaways in return for customers stopping by and giving up their contact information.

Giving Visitors Their Space

Your display might be a conversation starters for some attendees, but just as in a retail store, others are “just looking” and don’t want a salesperson hovering around them. Some exhibitors have created small areas where people can view information uninterrupted and then seek out a booth representative if they had a question. These companies have found that this approach increased the level of engagement with people who were looking for information on their own timetable.

Going Green

Gone are the days when an exhibitor would measure the success of a tradeshow by the amount of literature they distributed, while the attendee measured the value of the tradeshow by the pound collected! Rather than distributing costly brochures, companies are adding QR codes to their displays that attendees can capture on their smartphone or tablet and be directed to a website with the information they want. The approach is greener, costs exhibitors less, and cuts down the amount of literature that overburdened visitors throw away at the trade show exit.

Social Media For Trade Shows

Social media, both modern and green, allows marketers to do pre-show, in-show and post-show trade show marketing with a smaller trail of paper and minimal environmental impact. Your company can set up a page via your social media site that is a living piece of show history, which offers information about the show and your products, offers promotions, and allows for interaction with customers.

Modern trade show displays are more visually appealing and engaging in a way that is comfortable to their tech savvy visitors.

Thursday, March 14, 2013

From Wired.com: Nine Gadgets for Tracking Health and Fitness

As told by John Bradley, here are the nine of the most interesting personal data-tracking gadgets that the Wired crew saw at CES.

Source: http://feeds.cesweb.org/~r/CESrss/~3/PTyd8mWGSfs/rssNews.asp

People On The Move | Feb.

03/2013

Important staff changes from around the expo, tradeshow and conference industries.

Source: http://www.expoweb.com/article/people-move-feb

Source: http://www.prweb.com/releases/Krueger-HVAC/Adjust-Linear-Slots/prweb10518422.htm

Wednesday, March 13, 2013

Krueger-HVAC Reminds Design Engineers to Specify Adjustment of Linear...

Krueger-HVAC, a leading manufacturer of air distribution products, reminds design engineers to specify the adjustment of linear slot diffusers before they are balanced.

(PRWeb March 12, 2013)

Read the full story at http://www.prweb.com/releases/Krueger-HVAC/Adjust-Linear-Slots/prweb10518422.htm

Tuesday, March 12, 2013

Celebrities Coming In Force to The CHA Winter Show - PRWeb Events / Trade Shows

Source: http://www.prweb.com/releases/2009/11/prweb3256884.htm

CEA Website Goes Dark Today

The following statement is attributable to Gary Shapiro, president and CEO of CEA in light of activities surrounding the Stop Online Piracy Act (SOPA) in the House, the PROTECT IP Act (PIPA) in the Senate and the proposed OPEN Act:

Source: http://feeds.cesweb.org/~r/CESrss/~3/mhl0u2aYPgM/rssNews.asp

Source: http://www.prweb.com/releases/2013ZootEnterprises/03fraudengine/prweb10516502.htm

Monday, March 11, 2013

Zoot Enterprises Announces New Fraud Engine Capabilities

Zoot’s fraud engine leverages flexible business rules development tools, expertise in data integration and frequent testing capabilities. This enables financial institutions to adapt quickly to new...

(PRWeb March 11, 2013)

Read the full story at http://www.prweb.com/releases/2013ZootEnterprises/03fraudengine/prweb10516502.htm

Sunday, March 10, 2013

2012 CE Week Showcases Global Brands and Innovators In NYC

CE Week's conferences, exhibitions, workshops, networking events create one unforgettable week.

Source: http://feeds.cesweb.org/~r/CESrss/~3/aCvvrtOXMNk/rssNews.asp

7 Surefire Ways to Energize Social Media at Tradeshows #7 – Understanding the Positive and Negative Effects of Social Media Engagement

See previous posts in this series: Basics, Look at What Others are Doing, Don’t Publish Selfish Content, Don’t Just Push Stuff Out, Build Relationships, Try New Things and Create a Roadmap.

Social media is happenin’ NOW and there’s nothing you can do to hold back the tide once it gets going.

To recap:

Social media is on 24/7
Prepare for a worst-case scenario
Ignoring negative comments can get you into trouble
Think long-term
Reputation management is the new online social media skill

Source: http://www.prweb.com/releases/Pro_Comp_Xtreme/catalytic_converters/prweb10506495.htm

Saturday, March 9, 2013

4 Wheel Parts’ Operation Light Sabre Hits 1,500 Light Sets Donation...

Leading distributor and retailer of parts and equipment for the aftermarket off-road industry 4 Wheel Parts’ Operation Light Sabre...

(PRWeb March 08, 2013)

Read the full story at http://www.prweb.com/releases/Pro_Comp_Xtreme/catalytic_converters/prweb10506495.htm

Source: http://www.prnewswire.com/news-releases/top-beauty--personal-care-awards-recognize-the-best-in-package-design-196464381.html

Friday, March 8, 2013

Top Beauty & Personal Care Awards Recognize The Best In Package Design

Source: http://www.prweb.com/releases/extech-inspection/camera-borescope/prweb3239094.htm

Extech BR200 Video Borescope/Wireless Inspection Camera Wins NECA Showstopper Award - PRWeb Automotive: Repair & Service

Extech Instruments announced today that its affordable and versatile BR200 video borescope wireless inspection camera has been awarded a 2009 NECA Showstopper Award. The award is given to exemplary products exhibited at the 2009 NECA Show, the official trade show of the National Electrical Contractors Association (US). (PRWeb Nov 21, 2009)
Read the full story at http://www.prweb.com/releases/extech-inspection/camera-borescope/prweb3239094.htm

Thursday, March 7, 2013

Attract Trade Show Prospects with GloQube™

It takes a few seconds to make a lasting impact. Your trade show display is the first impression your company makes, so it’s vital to create an extraordinary trade show display to capture the attention of attendees.

Don’t let potential customers pass by. It’s simple to attract visitors and create a huge splash at your next trade show. Discover GloQube™, an innovative concept that uses the latest LED technology to showcase your products, graphics, brand and more. These modular product displays are certain to enhance any small or large exhibit space.

It’s no secret that humans naturally respond to visual elements. Therefore, adding a tasteful touch of color and light will set your trade show booth apart from the competition and entice prospects to visit. There are plenty of reasons why the GloQube™ should be an integral part of your next trade show exhibit. These include:

Lighting: Great lighting is essential for a successful trade show booth. Research shows that lighting can significantly increase interest in your trade show exhibit. The GloQube™ LED lighting is flawlessly hidden behind the front face. A reflective white interior creates a 3D-like effect that cannot be achieved with back lighting or direct lighting.

Color: People respond favorably to colorful products and displays. Color sparks the imagination of visitors and draws them to your trade show display. GloQube™ can utilize different color schemes and designs to emphasize the item inside.

Movement: GloQube™ lighting can be customized using a remote control that changes the LED colors, patterns and color combinations. Movement is likely to catch someone’s eye as they walk past and cause them to stop and discover what is moving.

When it comes to your trade show exhibit, the design possibilities are endless with GloQube™. It can be used stand-alone, stacked or as an exhibit back-wall. Plus, it comes in 3 easy-to-configure sizes: 12”, 18” and 24”. The GloQube™ is an ‘out of the box’, plug and play, high impact display that has minimal impact on installation and electrical needs.

An attractive trade show display is the first step to a successful trade show. Contact The Rogers Company to learn more about these colorful and contemporary product displays. Get noticed at your next trade show event with GloQube™. Request a quote today!

GloQube™ used in our Roger's booth at EXHIBITOR2012

Visit our GloQube™ website
http://www.therogersco.com/gloqube/index.html

Source: http://feedproxy.google.com/~r/tradeshowfeed/xisO/~3/7E83fzg4HDs/

Source: http://www.expoweb.com/article/las-vegas-plans-massive-new-convention-district

Wednesday, March 6, 2013

Las Vegas Plans Massive New Convention District

02/2013

The Las Vegas Convention & Visitors Authority will spend $150 million over the next two years as it lays the groundwork for a massive $2.5-billion expansion of its tradeshow and convention facilities.

Source: http://www.tradeshowmarketing.com/developing-an-effective-trade-show-marketing-strategy?utm_source=rss&utm_medium=rss&utm_campaign=developing-an-effective-trade-show-marketing-strategy

Developing an Effective Trade Show Marketing Strategy

tradeshow checklist Trade shows are terrific opportunities to reach new customers but everyone else there is trying to do the same thing. Business promotion in this type of high-competition environment requires special planning to be sure you get your message to the crowd.

Ideas4Events offers many different event marketing products for car dealership promotions, trade show marketing, bank marketing, casino event marketing, and more. We’ve helped hundreds of company’s trade show booths stand out from the crowd at busy trade show expos with our host of unique trade show marketing products.

Establishing a Unique Niche for Your Trade Show Product

What makes your product better than the competition? It might be price, quality, unique benefits, or something else. Think about how your product differs from other similar products.

The difference must be meaningful. Saying that you offer blue widgets when everyone else offers red ones isn’t going to interest most customers. Saying you offer the same product for a lower price is going to get more people’s attention.

Defining and Attracting the Target Buyer

Each venue is different and potential customers are dictated by the type and location of the trade show. Promotions should vary based on age, income, and other characteristics of the crowd. Marketing for trade shows in Miami might require different techniques than shows in Denver or Seattle. Sales promotions that work at a health fair might flop at a baby expo.

Every venue is different and by customizing your trade show promotions you realize greater marketing success.

Conveying the Right Message

With a product focus and a target buyer in mind, create a message that synthesizes these ideas.

For example if your product’s best features is its budget price, it might be attractive to both college students and retirees. Yet it’s going to be difficult to find a message that appeals to both groups.

Instead, customize the message in your trade show promotions to appeal to the particular demographic of this show to grab their attention and bring in more customers.

Choosing the Most Effective Marketing Tools for Your Budget

The best trade show promotions are fun. Now that you have a clear message, consider your budget for the show and make a list of entertaining promotional options.

Once you’ve defined a unique niche, established your target audience and developed your message, you’ll need a way to attract visitors to your booth in the crowded trade show expo.

Across the board, one of our most popular event entertainment products is the Money Machine or Cash Cube. Contestants step inside the Money Machine booth and have a certain time to grab as much cash or as many store vouchers as they can. The Money Machine creates excitement which attracts people who wander over to see what all the excitement is about.

We offer a variety of models to fit your budget, from high-end hard case money machines to less expensive inflatable money machines to budget Money Machines and table top Money Machines that contestants reach into rather than entering.

Maybe consider one of countless other options from the old standby, the pen with your company name on it, to digital portrait painters to entertaining robots. By considering your product, your customer, and your budget you can find the ideal trade show marketing idea that gets the most attention.

Pop Up Exhibits click here

Tuesday, March 5, 2013

7 Surefire Ways to Energize Social Media at Tradeshows #7 – Understanding the Positive and Negative Effects of Social Media Engagement

See previous posts in this series: Basics, Look at What Others are Doing, Don’t Publish Selfish Content, Don’t Just Push Stuff Out, Build Relationships, Try New Things and Create a Roadmap.

Social media is happenin’ NOW and there’s nothing you can do to hold back the tide once it gets going.

To recap:

Social media is on 24/7
Prepare for a worst-case scenario
Ignoring negative comments can get you into trouble
Think long-term
Reputation management is the new online social media skill

Source: http://blog.crmxchange.com/blog/herb-greenebaums-blog/contact-center-and-crm-best-practices-v7

Monday, March 4, 2013

Contact Center and CRM Best Practices

Why Deliver Customer Service in the Cloud?

In a volatile and hyper-competitive market, consistently delivering exceptional multichannel customer service is essential. But providing world-class service on tight budgets and to even tighter deadlines is a tough challenge for even the largest organizations. That’s why so many of the world’s most successful organizations choose to deliver customer service in the cloud.

Organizations across the globe are making the move to the cloud to help them:

• Reduce costs and accelerate ROI

• Get more flexibility for less capital outlay

• Harness world-class performance and reliability

• Deliver airtight security and rigorous compliance

• Refocus resources on the core business

• Foster innovation by freeing up skilled IT staff

• Improve agility with flexible tools and a scalable platform

Oracle RightNow CX Cloud Service is offering a compleimentary eBook that provides a short introduction to the many benefits of moving customer service to the cloud. Links to further resources can be found on the final page.

The Oracle eBook World Class Customer Service in the Cloud is available on CRMXchange.com

Source: http://www.prweb.com/releases/Assisted-Living/Moline-Illinois/prweb10492106.htm

Quad Cities Affordable Assisted Living Community to Host Open House

Heritage Woods of Moline, a BMA affordable assisted living community in the Quad Cities, is hosting an Open House on March 9. The community serves seniors of all incomes, including those on Medicaid,...

(PRWeb March 03, 2013)

Read the full story at http://www.prweb.com/releases/Assisted-Living/Moline-Illinois/prweb10492106.htm

Pop Up Exhibits click here

Sunday, March 3, 2013

Freeman makes industry-changing deal with Wheelhouse Solution

LAS VEGAS — In an announcement that will change how some general contractors will conduct business, Freeman and Wheelhouse Solutions announced today that Freeman will has acquired Wheelhouse, an experiential marketing services firm comprised of three companies – Champion Exposition Services, George Fern Company and Immersa Marketing.

Joe Popolo, CEO of Freeman and Wheelhouse CEO, Bob Priest-Heck made the announcement that was posted onto YouTube and can be be viewed on Trade Show Expo's website as well by clicking this link..

The combination of these two companies will form the premier experiential marketing firm, operating under the Freeman name.

As of today, Champion will be integrated into Freeman. Fern, a leading exposition services company, and Immersa, a leading experientialmarketing agency, will operate as individual brands under Freeman.

There had been talks of this acquistion for days but not much could be found on the Internet until today. Calling this the next step to the future on its company blog, Freeman bring together a large group of industry talent that will be sure to change the face-to-face industry in Las Vegas and across the country.

Perhaps it was the recession that triggered tallks of this decision but it goes to show how the industry is evolving.

Other companies may wondering who they can team up with to provide better customer service and keep their piece of the industry pie. It is a good move for Champion and Fern but only time will tell if this acquistion will be accepted by the unions and trade show managers.

Read more on TSE's Website!

Source: http://trade-show-expo.blogspot.com/2011/06/freeman-makes-industry-changing-deal.html

Saturday, March 2, 2013

Basketball Player to be Sculpted Over Nine Feet in Chocolate and Cake...

Sculptor and Chef Paul Joachim is planning a tribute to the Miami sports scene by creating a life-size edible sculpture of a 6'8 basketball player during the Miami Fine Chocolate and Food Show.

(PRWeb March 01, 2013)

Read the full story at http://www.prweb.com/releases/2013/3/prweb10483956.htm

Source: http://www.prweb.com/releases/2013/3/prweb10483956.htm

CES Exhibitor Directory Connects You to 3,100 Consumer Technology Companies

The 2012 International CES was the largest in the event's 44 year history, with a record number of more than 3,100 exhibitors across the largest show floor in CES history.

Source: http://feeds.cesweb.org/~r/CESrss/~3/l1eonL9M25Y/rssNews.asp