Friday, August 30, 2013

Why Portable Displays Have Become the Necessity of Every Trade Show

Trade shows have become an integral part of marketing strategy for almost every organization and this has led to the unexpected growth of this industry. Different trade show pundits from around the planet have started to come up with ideas that will not only popularize the target organization in a particular trade show but will also help reduce marketing costs.

One such measure taken by the trade show experts is the usage of portable displays. Trade show booths when include portable displays consume less space and are easy to carry. This way the trade show exhibit will easily be setup in least required space and the organization won’t have to spend too many bucks in transporting those portable trade show displays from one place to the other.

Another advantage associated with portable displays is that they are easy to setup and do not require any expert knowledge. Hence, after learning the basics anybody can setup portable displays in his/her trade show booth thus the organization won’t have to pay extra bucks to the expert for this easy job. Lastly, as anyone can guess by now, portable displays do save a lot of time and give you least possible headache when compared to various other counterparts.

Source: http://www.tradeshowscoop.com/archives/37

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Thursday, August 29, 2013

Six Steps to Speech Analytics Success

As organizations with contact centers face increasing competition and impacts of market forces, they need to find new and better ways to improve their customers’ experience and satisfaction that strengthens loyalty and promotes their continued success in the marketplace.

Applying speech analytics increases multifold the ability to quickly uncover customer insights and identify at-risk customer issues and complaints, prevent costly high-impact incidents, such as defective or infectious product recalls, and address more effective and efficient handling of customer interactions. To realize the full benefits of implementing a speech analytics practice in your organization, you need to prepare for this innovation with care. This whitepaper outlines six key considerations that organizations can benefit from taking into account when planning their speech analytics roll-out:

1 Form Your Analytics Team
2 Define Information Needs
3 Select the Analytics Tool that’s Right for YouCallCopy
4 Create Search Sets
5 Determine Success Criteria
6 Define Desired Outcomes

In a new white paper, CallCopy discusses in depth, the Six Steps to Speech Analytics Success

Source: http://blog.crmxchange.com/blog/call-center-and-crm-best-practices/six-steps-to-speech-analytics-success

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Missing my chance to meet Captain America

I am addicted to trade shows and when I can’t get to a certain show I will look online for news and information about trade shows not taking place in Las Vegas


The one show that has eluded me year after year is Comic Con — the annual convention of popular arts with special guests, themes and anniversaries, and programming. It is the ultimate gathering of science fiction characters, comic book heroes and the celebrities who portray them in films.

Most of the characters are the attendees who travel to the San Diego Convention Center to participate in the convention. The press enjoys covering this event because there is never a shortage of costume-clad sci-fi fans. This year the show is going ape with the release of “Rise of the Planet of the Apes” on Aug. 5.


More than 125,000 fans have descended upon the Convention Center this week, dressing up like their heroes, which this year will include vampires, werewolves, zombie-killers and demon-hunters featured in recent and forthcoming comic books, TV shows, movies and video games.

Hugh Jackman was photographed at Comic Con passing out movie poster to hundreds of fans. Most fans know him as Wolverine of X-Men films of he has been promoting “Real Steel” his latest action film about boxing robots.

According to press releases, Jackman is Charlie Kenton, a washed-up fighter who lost his chance at a title when 2000-pound, 8-foot-tall steel robots took over the ring.

This film will most likely appeal to males. From the trailers it looks like the Rock ’Em Sock ’E Robots of my youth have taken over the silver screen.

I wouldn’t mind donning my Star Trek uniform and spend a day walking among Captain America, the Hulk or Spiderman.

Las Vegas does host the Star Trek Convention but it is not the same since Star Trek: The Experience shut down at the Hilton.

Las Vegas meanwhile has a beauty show in Cosmoprof North America, a show shoe from WSA and the ASD merchandise show taking place this month.

I may not get to rub elbows with Captain America but next month I will get chance to listen to President Bill Clinton who is the keynote speaker for the Summer 2011 Las Vegas Market at the World Market Center on Aug. 1.

Live long and prosper.

Source: http://trade-show-expo.blogspot.com/2011/07/missing-my-chance-to-meet-captain.html

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Wednesday, August 28, 2013

New York Mint Secures Exclusive on South African 2013 Natura Gold...

New York Mint receives U.S. exclusive on limited edition 2013 Natura 4-piece Gold Proof Set in celebration of the 20th anniversary of the highly successful Natura Gold Series.

(PRWeb August 27, 2013)

Read the full story at http://www.prweb.com/releases/2013/8/prweb11063298.htm

Source: http://www.prweb.com/releases/2013/8/prweb11063298.htm

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Tuesday, August 27, 2013

Attendance Up at Shows in Q2

08/2013

Professional attendance at U.S. tradeshows was up dramatically in the second quarter of 2013, according to a report released today by the Center for Exhibition Industry Research.

Source: http://www.expoweb.com/article/attendance-shows-q2

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Experts Reveal Key Trends in Consumer Electronics

In a series of insightful SuperSession panels at the 2012 CES, experts convened to discuss a variety of consumer electronics (CE) trends, including 3D content, IPTV, auto tech and more.

Source: http://feeds.cesweb.org/~r/CESrss/~3/wsFGgimbqWA/rssNews.asp

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Monday, August 26, 2013

Smiletravelvietnam.com Introduces Cheap Tours to Ha Long

Smiletravelvietnam.com, the top website providing tours in Vietnam, has introduced many cheap tours in Ha Long. The discount for each package can be up to 50%.

(PRWeb August 24, 2013)

Read the full story at http://www.prweb.com/releases/2013/8/prweb11058946.htm

Source: http://www.prweb.com/releases/2013/8/prweb11058946.htm

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Sunday, August 25, 2013

Walt Zerbe Receives 2012 TechHome Leadership Award

At the 2012 CES, the Consumer Electronics Association (CEA) awarded Walt Zerbe the 2012 TechHome Leadership Award for his 25-year involvement with the custom and commercial audio/video, automation, recording and pro-sound industries.

Source: http://feeds.cesweb.org/~r/CESrss/~3/7ll1qbIxWvo/rssNews.asp

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Purple Bridesmaid Dresses With Discounts Online Now at UWDress.com

Recently, UWDress.com, an well-known leader in women’s dresses, introduced its special offer on purple bridesmaid dresses (see...

(PRWeb August 24, 2013)

Read the full story at http://www.prweb.com/releases/2013/8/prweb11059069.htm

Source: http://www.prweb.com/releases/2013/8/prweb11059069.htm

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Friday, August 23, 2013

Special VIP buyer's programme

At its next edition, Index Saudi Arabia will be introducing a special VIP buyer's programme to attract a larger number of top decision-makers from all over the Kingdom including Jeddah and Riyadh. The ...

Source: http://www.expodatabase.com/aussteller/news/special-vip-buyers-programme-37437.html

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FIME Is Top Medical Show of 2012

08/2013

Three major health care events vied for the distinction of being the best-attended show of 2012, according to the Healthcare Convention & Exhibition Association’s annual list of the 50 largest meeting meetings.

Source: http://www.expoweb.com/article/fime-top-medical-show-2012

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Wednesday, August 21, 2013

Wowza Media Systems Debuts New Trade Show Booth at NAB 2013

Wowza Media Systems approached Condit in November of 2012 to help design their first 20×20 custom island exhibit for the NAB Show 2013 in Las Vegas, Nevada.

The NAB Show features over 90,000 media and entertainment professionals from over 150 countries. With 85 years of industry leadership, the NAB Show is the world’s largest media and entertainment event covering the development, management, and delivery of content across all mediums.

Wowza experienced tremendous growth in the last year, having just expanded their marketing team from 1 to 5 people. At past NAB shows, the company’s previous 10×20 modular exhibit was over-crowded with current customers and attendees with technical questions.

The primary goal for NAB 2013 was to attract more quality prospects to the booth and generate interest in the Wowza brand. As the name implies, Wowza is a fun, techy company. The new trade show presence needed to create and convey a unique brand persona.

To achieve this goal, Condit’s design team utilized custom lighting features (including lightboxes and suspended fixtures) to emphasize and highlight the key messages and feel of Wowza’s brand. The carpet tile inlay created additional visual interest and tied the booth together.

Condit’s solution successfully solved the trade show challenges that Wowza was facing. Lynn Green, Marketing Manager at Wowza said, “The booth was crowded, and very visible!”

By utilizing an open floor plan and custom exhibit design, Condit and Wowza were able to create a space that was not only more effective than the previous booth in driving interest and traffic, but left a lasting impression on attendees who stopped by.

See more of Condit’s trade show design projects in our custom exhibit portfolio

 

For more information contact:
Jenny Segale
Business Development Representative
(303) 698-3979

The post Wowza Media Systems Debuts New Trade Show Booth at NAB 2013 appeared first on Condit.

Source: http://www.condit.com/2013/04/wowza-media-systems-debuts-new-trade-show-booth-at-nab-2013/

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Celebrities Coming In Force to The CHA Winter Show - PRWeb Events / Trade Shows

Craft & Hobby Association (CHA) is pleased to announce that internationally recognized celebrities including Wyland, Deborah Norville, Vanna White and Kathy Ireland will be attending the CHA 2010 Winter Convention & Trade Show in Anaheim, California held from January 24 – 27, 2010 discussing their passion for crafting and various craft product lines. (PRWeb Nov 25, 2009)
Read the full story at http://www.prweb.com/releases/2009/11/prweb3256884.htm

Source: http://www.prweb.com/releases/2009/11/prweb3256884.htm

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Tuesday, August 20, 2013

Choosing Trade Show Giveaways that Deliver Results

tradeshow giveaway itemsA convention exhibition hall may seem like a goldmine for finding potential buyers. Yet, with scores of exhibitors competing for the attention of conference attendees, it is essential to have a carefully planned and executed strategy to attract visitors to your display area, allowing your booth team to prequalify prospects and generate sales.

There are a variety of proven techniques that entice trade show visitors to stop at your booth. These include everything from specialized booth attractions and entertainment to tempting food and games. Yet, among these attention-grabbing techniques, trade show giveaways have long been at the core of traffic building strategies for exhibitors.

Promotional items not only help draw visitors and augment other traffic building efforts, they facilitate recall of your company after the show, and provide easy-to-access contact information. Yet, many promotional gifts may not be worth your investment. So how do you select cost-effective tradeshow giveaways that support your lead and revenue objectives?

As with every element of marketing and sales, you need to clearly define what you want to accomplish with your giveaways. For example, in addition to driving booth visitors, you may want to use promotional items to enhance brand awareness, introduce a new product, provide useful information, or share contact information in a unique, memorable way.

Then, based on your objectives, you need to select a giveaway that differentiates you from the competition, complements your product offering, and accurately reflects your company positioning in the market. Following are questions to consider as you evaluate your options:

  • Do the giveaways support your product image and category?

 

  • Do the promotional items you want to buy fit within your budget?

 

  • Is there ample space to print your information on the items?

 

  • Will you be able to receive your giveaways in time for the event?

 

  • Do your items have high perceived value among your target audience?

 

  • Are your giveaways unique and different from others you’ve seen?

If there are extras after the show, are there other ways you can use the promotional gifts from a sales and marketing perspective?
Are the items something YOU would like to have and keep?

Whether you select quality pens, bouncing balls, mini books, ice scrapers or miniature globes, it is essential that your giveaways have a connection to your product.

At the event, hand out your giveaways selectively. Don’t have them stacked on a table and available for anyone to take. Use the gifts to prequalify potential buyers. Ask booth visitors to give you their business cards or other information to receive your gift. This will give the promotional item more meaning and help you with your post-show follow-up initiatives.

Source: http://www.tradeshowmarketing.com/choosing-trade-show-giveaways-that-deliver-results?utm_source=rss&utm_medium=rss&utm_campaign=choosing-trade-show-giveaways-that-deliver-results

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Monday, August 19, 2013

Ceragon Deploys FirstNet-Ready Public Safety Network throughout Nebraska

ANAHEIM, Calif., Aug. 19, 2013 /PRNewswire/ -- APCO 2013 -- Ceragon Networks Ltd. (NASDAQ: CRNT), the #1 wireless backhaul specialist, today announced that it has received orders for the new Nebraska Regional Interoperability Network (NRIN).  The network, which is...

Source: http://www.prnewswire.com/news-releases/ceragon-deploys-firstnet-ready-public-safety-network-throughout-nebraska-220181751.html

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Wheels and Tires Fitments Expert, SizeItUp, Integrates Database...

Retailers who are planning to add the brand Altstadt to their online store can resort to SizeItUp fitments guide for offering their clients the most trusted fitments information.

(PRWeb August 17, 2013)

Read the full story at http://www.prweb.com/releases/2013/8/prweb11032046.htm

Source: http://www.prweb.com/releases/2013/8/prweb11032046.htm

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Sunday, August 18, 2013

German Convention Bureau Names Sustainability Advisor

07/2013

The German Convention Bureau (GCB), which promotes Germany as a destination for tradeshows, conventions and meetings, has appointed its first sustainability advisor.

Source: http://www.expoweb.com/article/german-convention-bureau-names-sustainability-advisor

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Saturday, August 17, 2013

Lessons from the Great Recession

07/2013

What will your event look like in five years?

Source: http://www.expoweb.com/article/lessons-great-recession

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The Successful 6-day China Hi-tech Fair 2009 Ends - PR Newswire - Trade Show News

SHENZHEN, China, Nov. 27 /PRNewswire-Asia/ -- At 16:00 on November 21st,
the successful 6-day China Hi-Tech Fair (CHTF) 2009 ended. The closing
ceremony was held in the multi-functional pavilion of Hall 5 of the Shenzhen
Convention & Exhibiton Centre (SZCEC), hosted by Ren Zhiwu, deputy director of
the Department of High-tech Industry of the National Development and Reform
Commission of the PRC. Wang Rong, director of the CHTF Organizing Committee
and acting mayor of the Shenzhen Municipal People's Government, made the
closing speech and declared the end of the fair. During the closing ceremony,
Xu Qin, vice director and secretary general of the CHTF Organizing Committee,
as well as First Deputy Mayor of the Shenzhen Municipal People's Government,
announced the awards for excellent organizations, excellent products and
excellent exhibitions for this CHTF and the leaders on the chairman platform
granted the awards to the award-winning organizations.

Source: http://www.prnewswire.com/news-releases/the-successful-6-day-china-hi-tech-fair-2009-ends-76018427.html

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Friday, August 16, 2013

IRG Exhibits at the NRF 99th Annual Convention and Expo - PRWeb Business: Supermarkets

IRG announced its participation again at the 2010 National Retail Federation’s 99th Annual Convention and Expo — Retail’s Big Show. The Expo will take place from January 11-12 at the Jacob K. Javits Convention Center in New York City. (PRWeb Nov 20, 2009)
Read the full story at http://www.prweb.com/releases/IRG-Exhibits-at-NRF/11-19-09/prweb3233514.htm

Source: http://www.prweb.com/releases/IRG-Exhibits-at-NRF/11-19-09/prweb3233514.htm

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Thursday, August 15, 2013

How to network at a supercomputing show - The Register Headlines

Switch hitters
SC09 There was plenty of noise coming out of the networking vendors, who glue supercomputing nodes and their storage to each other at last week's SC09 supercomputing trade show in Portland, Oregon.… Case Study: WhatsUp keeps Legoland turnstyles ringing

Source: http://go.theregister.com/feed/www.theregister.co.uk/2009/11/26/sc09_networking_wrapup/

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A Plus Warehouse Announces All in One Matting as Product of the Day

Check out Entrance Matting at A Plus Warehouse.

(PRWeb August 14, 2013)

Read the full story at http://www.prweb.com/releases/mats/entrance-matting/prweb10939755.htm

Source: http://www.prweb.com/releases/mats/entrance-matting/prweb10939755.htm

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Wednesday, August 14, 2013

The Dodgers are on a roll...


Another great come-from-a-little-behind win by the Los Angeles Dodgers.


Adrian Gonzalez hit a three-run homer, Andre Ethier and Jerry Hairston Jr. added solo shots and the streaking Dodgers beat the Toronto Blue Jays 10-9 Tuesday night for their fifth straight victory and 22nd in 27 games.

Source: http://trade-show-expo.blogspot.com/2013/07/the-dodgers-are-on-roll.html

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Tuesday, August 13, 2013

GLM Rebrands and Reorganizes

08/2013

GLM is organizing itself into five industry sectors, taking on a new tagline and changing glmshows.com to glmmarkets.com.

Source: http://www.expoweb.com/article/glm-rebrands-and-reorganizes

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Al Gore entertains the supercomputer troops - The Register Odds and Sods: Science

Seeks political scientists
SC09 Former vice president and Nobel Prize winner Al Gore did his self-deprecating politician and climate change champion routine as a keynote for the HPC (high performance computing) faithful at the SC09 trade show in Portland, Oregon, this morning and did his best to get the HPC community fired up about the job they need to do to help normal people (as well as politicians) see and understand that we need to address climate change by changing our energy, transportation, water, and agriculture systems.…

Source: http://go.theregister.com/feed/www.theregister.co.uk/2009/11/19/al_gore_sc09/

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Monday, August 12, 2013

Crowne Plaza Chicago O'Hare Completes Guest Room, Suite Renovation; Newest Rooms Near Airport Emphasize Design, Function, Sustainability - PRWeb Business: Franchise

The Crowne Plaza Chicago O'Hare Hotel & Convention Center has a completed a multi-million dollar renovation of all 503 guest rooms and suites, emphasizing high-end design, function and environmental sustainability. (PRWeb Nov 19, 2009)
Read the full story at http://www.prweb.com/releases/CrownePlaza/ChicagoOHare/prweb3230794.htm

Source: http://www.prweb.com/releases/CrownePlaza/ChicagoOHare/prweb3230794.htm

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Sunday, August 11, 2013

CTIA Statement on the FCC’s NPRM for AWS

In response to the Federal Communications Commission’s (FCC) release of its Notice of Proposed Rule Making (NPRM) for Advanced Wireless Services (AWS), I said:

“It’s encouraging the FCC is moving forward with its Advanced Wireless Services NPRM. The spectrum blocks identified by Congress in the 2012 Spectrum Act can play a critical role in meeting demand for mobile broadband, and we are pleased that the Commission has set a goal of clearing and allocating these bands for exclusive commercial use. We look forward to reviewing the FCC’s proposal details and working with the Commission and NTIA to ensure the timely action and appropriate pairings that are essential to maintaining the global leadership of the fueling the U.S. mobile broadband ecosystem and to achieving the goals of Congress.”

###

Source: http://blog.ctia.org/2013/07/24/nprm-for-aws/

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Rich Dad Education to Hold Investor Training Symposium in New Jersey...

Rich Dad Education announced today that they will be in the greater New Jersey area this month to hold a Rich Dad Education Symposium, a special training event for investors of all experience levels....

(PRWeb August 09, 2013)

Read the full story at http://www.prweb.com/releases/2013/8/prweb11012168.htm

Source: http://www.prweb.com/releases/2013/8/prweb11012168.htm

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Friday, August 9, 2013

Stepping Up to the Mic: Experts from Epic Games/Chair Entertainment Group, Clear Channel, Mashable, Mobile Roadie, Panasonic, Research In Motion, TiVo and Verizon

CEA Developer University Comes to CE Week NY

Source: http://feeds.cesweb.org/~r/CESrss/~3/td8OhUzYuU8/rssNews.asp

XIBIT2GO Webstie Pop Up Trade Show Displays

Choosing Trade Show Giveaways that Deliver Results

tradeshow giveaway itemsA convention exhibition hall may seem like a goldmine for finding potential buyers. Yet, with scores of exhibitors competing for the attention of conference attendees, it is essential to have a carefully planned and executed strategy to attract visitors to your display area, allowing your booth team to prequalify prospects and generate sales.

There are a variety of proven techniques that entice trade show visitors to stop at your booth. These include everything from specialized booth attractions and entertainment to tempting food and games. Yet, among these attention-grabbing techniques, trade show giveaways have long been at the core of traffic building strategies for exhibitors.

Promotional items not only help draw visitors and augment other traffic building efforts, they facilitate recall of your company after the show, and provide easy-to-access contact information. Yet, many promotional gifts may not be worth your investment. So how do you select cost-effective tradeshow giveaways that support your lead and revenue objectives?

As with every element of marketing and sales, you need to clearly define what you want to accomplish with your giveaways. For example, in addition to driving booth visitors, you may want to use promotional items to enhance brand awareness, introduce a new product, provide useful information, or share contact information in a unique, memorable way.

Then, based on your objectives, you need to select a giveaway that differentiates you from the competition, complements your product offering, and accurately reflects your company positioning in the market. Following are questions to consider as you evaluate your options:

  • Do the giveaways support your product image and category?

 

  • Do the promotional items you want to buy fit within your budget?

 

  • Is there ample space to print your information on the items?

 

  • Will you be able to receive your giveaways in time for the event?

 

  • Do your items have high perceived value among your target audience?

 

  • Are your giveaways unique and different from others you’ve seen?

If there are extras after the show, are there other ways you can use the promotional gifts from a sales and marketing perspective?
Are the items something YOU would like to have and keep?

Whether you select quality pens, bouncing balls, mini books, ice scrapers or miniature globes, it is essential that your giveaways have a connection to your product.

At the event, hand out your giveaways selectively. Don’t have them stacked on a table and available for anyone to take. Use the gifts to prequalify potential buyers. Ask booth visitors to give you their business cards or other information to receive your gift. This will give the promotional item more meaning and help you with your post-show follow-up initiatives.

Source: http://www.tradeshowmarketing.com/choosing-trade-show-giveaways-that-deliver-results?utm_source=rss&utm_medium=rss&utm_campaign=choosing-trade-show-giveaways-that-deliver-results

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Thursday, August 8, 2013

Civicom Launches LinkedIn Company Page for Clients and Prospects

Civicom Marketing Research Services announces the launch of its LinkedIn company page. With this move, Civicom Marketing Research Services aims to further enhance its potential to reach more people...

(PRWeb August 07, 2013)

Read the full story at http://www.prweb.com/releases/civicomlinkedinpage/marketingresearch/prweb10976243.htm

Source: http://www.prweb.com/releases/civicomlinkedinpage/marketingresearch/prweb10976243.htm

website XIBIT2GO Webstie

Wednesday, August 7, 2013

Lacey Custom Linens, Inc., Launches Web Site - PRWeb Gaming / Casinos

Lacey Custom Linens, Inc. launches Laceylinens.net, a new Web site dedicated to supplying specialty table linens. Lacey’s linens are ideal for all types of event professionals, from corporate event planners to food service providers. (PRWeb Nov 21, 2009)
Read the full story at http://www.prweb.com/releases/2009/11/prweb3210054.htm

Source: http://www.prweb.com/releases/2009/11/prweb3210054.htm

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Isodry® Dental Isolation System Receives Pride Institute 2013 Best of Class Technology Award

SANTA BARBARA, Calif.--(BUSINESS WIRE)--The Isodry® dental isolation system by Isolite Systems was named a Pride Institute Best of Class Technology Award winner for 2013. The product was one of only 18 honorees to be selected.

Source: http://feeds.businesswire.com/click.phdo?i=3eb92d234cea2ecb0cd5cfff33378dd4

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Tuesday, August 6, 2013

Incyte to Present at the Canaccord Genuity 33rd Annual Growth Conference

WILMINGTON, Del.--(BUSINESS WIRE)--Incyte Corporation (Nasdaq:INCY) announced today it will present at the Canaccord Genuity 33rd Annual Growth Conference on Wednesday, August 14 at 10:30 a.m. (EDT) in Boston. The presentation will be webcast live and can be accessed at www.incyte.com under Investor Relations, Events and Webcasts. A replay of the presentation will be available. Investors interested in listening to the live webcast should log on before the start time in order to download any soft

Source: http://feeds.businesswire.com/click.phdo?i=7c780a0cae73916e5137735f398e5bd2

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Sunday, August 4, 2013

Pinterest for Trade Shows

Pinterest is one of the most popular social networks in the U.S. If you aren’t overly familiar with Pinterest, it’s a social network for sharing photography and videos. According to Pinterest, the site is designed to let you “organize and share all the beautiful things you find on the web.” Users post (pin) images and videos to interactive virtual bulletin boards (pinboards) that focus on shared passions, inspirational themes, items they wish to purchase and more. Believe it or not, this social bookmarking site is responsible for driving more traffic to company websites than YouTube, LinkedIn and Google+ combined.

Tons of brands and companies are taking advantage of Pinterest for their promotional and branding efforts, so why not use it to bolster excitement for your upcoming trade show? If employed correctly, Pinterest can be a valuable component of your trade show marketing plan. Here are a few ideas for promoting your next trade show on Pinterest.

Pinterest 101 – Getting Started

  • Use your company name as your first and last name on your profile. Be sure to include popular keywords in your company description as well as a link to your website.
  • Begin following Pinterest users. Many will return the favor and follow your account. Interact with pinners through comments, likes and repins (adding their photo to your board).
  • Add a link back to your website, trade show website or company blog for each image posted. These will drive traffic back to your website or the trade show website.
  • Connect Facebook and Twitter accounts to Pinterest.
  • Use keywords in image descriptions so they are easily searchable.

Pinterest for Pre-Trade Show Marketing

  • Announce your Pinterest presence on your company blog, social media networks and newsletters.
  • Start creating pinboards. Create a board that tells the story of your company and values. Design lifestyle pinboards with photos that symbolize your brand’s message or inspirational collages. Consider product pinboards or pinboards filled with photos of corporate events, fun employee pictures, etc. Use images to tell client stories. Develop a pinboard including photos of your company preparing for the trade show. Don’t be afraid to weave humor into your boards. The possibilities are endless.
  • Crowdsource. Ask users to pin images to your boards or create their own pinboards. These boards can showcase an upcoming trade show, unique uses for your products, reinforce your brand message, follow a chosen theme, etc. Get creative.
  • Construct boards with images from past trade shows and encourage previous participants to add their images to your boards.
  • Upload trade show related YouTube videos to your Pinterest boards.
  • Once trade show plans are in place, invite pinners to post photos of their favorite places and things to do in the city where the trade show is happening.

Using Pinterest During the Trade Show

  • Let users live vicariously through your company. Post daily photos of the trade show venue, staff photos, booths, presentations, photos of employees enjoying local spots in the city where the trade show is held, etc.
  • Make your pinboards a collaborative effort. Tell visitors and trade show attendees about your Pinterest site. Invite them to pin their event photos and videos to your boards.
  • Share Pinterest photos on Twitter using the specific trade show hashtag.

Pinterest for Post-Trade Show Marketing

  • Create pinboards for your latest trade show and add your favorite images.
  • Encourage trade show attendees to share their photos. Repin & comment on event photos posted by others.
  • Include Pinterest photos in your company blog, social network posts and email blasts.
  • Remain active in the Pinterest community by following other users, repinning appropriate images to your boards, commenting on images, etc. Make it a point to post regularly.
  • Pin regularly to drive steady traffic to your website. Add images from your website or blog and the images will be hyperlinked back to your company site.

Pinterest isn’t just an amusing and creative social network full of dynamic images. It’s an outstanding marketing tool.  By sharing images, utilizing crowdsourcing tactics and interacting with users, Pinterest presents a unique way to connect with your audience. Sign up for Pinterest and take advantage of an excellent opportunity to promote your next trade show event and your organization.

Check out these other ways companies are using Pinterest - http://www.socialmediadelivered.com/2012/03/14/top-20-companies-on-pinterest-from-social-media-delivered/

Contact The Rogers Company for trade show marketing consultation and planning services. In addition to building custom branded trade show exhibits, The Rogers Company is a full service trade show and event implementation partner providing turnkey services and support for corporate clients throughout the country. Contact us today 800-544-3880!

The post Pinterest for Trade Shows appeared first on Trade Show Feed.

Source: http://feedproxy.google.com/~r/tradeshowfeed/xisO/~3/xwU48gYNxbI/

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Saturday, August 3, 2013

Stand-alone solution

Following the success of last November’s Pack & Move, the industry associations supporting the show, along with exhibitors and MCH Swiss Exhibition as the organiser, have decided to stage the ...

Source: http://www.expodatabase.com/aussteller/news/stand-alone-solution-37170.html

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Viad, GES Q2 Performance Similar to Last Year’s

07/2013

Q2 revenue and income for GES was up slightly over last year at $219.8 million and $8.2 million, respectively.

Source: http://www.expoweb.com/article/viad-ges-q2-performance-similar-last-year-s

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Friday, August 2, 2013

iBASEt to Preview Highly Anticipated Release of Solumina G8 Suite

FOOTHILL RANCH, Calif.--(BUSINESS WIRE)--iBASEt, the developer of the Solumina Product Lifecycle Execution software suite, announced today that it will showcase the fall release of Solumina G8 at the upcoming Solumina User Conference.

Source: http://feeds.businesswire.com/click.phdo?i=76454ffc612a4307215d245d736085fa

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Thursday, August 1, 2013

The Wireless Foundation’s VITA Awards for Using Wireless to Improve Lives

Last night, The Wireless Foundation held its VITA Achievement dinner, where it recognized individuals and organizations that used wireless technology to make a positive and significant societal impact.

The evening’s honorees were (and read the Wireless Samaritans award winners’ inspiring stories):

Congressional Honoree: U.S. Senator Jay Rockefeller

Among the Senator’s many accomplishments, his leadership on spectrum  and next generation 911 services are why The Wireless Foundation recognized him last night. As the author of the  “Spectrum Act,” which became law in 2011, first responders have a high speed nationwide wireless network to communicate during times of crisis.

Sen. Jay Rockefeller (D-WV) accepts VITA Awards from The Wireless Foundation.

Sen. Jay Rockefeller (D-WV) accepts VITA Awards from The Wireless Foundation.

Connected Health Honoree: American Red Cross - First Aid and Other Mobile Apps

The American Red Cross developed mobile apps that provide lifesaving information, such as first-aid instructions and how to handle weather-related crises before, during and after.  ARC continues to make a significant impact in helping people in emergency situations with the easy-to-follow information on their mobile devices.

Green Wireless Honoree: Ericsson - Enabling Low Carbon Economies, Sustainable Cities and Intelligent Transport

Ericsson is working to positively impact the environment and reduce greenhouse gas emissions in their own operations and in other industries. By using more energy-efficient and environmentally responsible equipment and components in the wireless industry's own operations, they are finding energy savings of up to 70 percent and substantial reductions in their carbon dioxide (CO2) emissions. Ericsson is helping our environment for future generations.

Children’s Wireless & Online Safety Honoree: National Parent Teachers Association - TipTxt

43 percent of 13-17 year old kids reported they were victims of “cyberbullying.” NPTA developed TipTxt so students could confidentially notify school officials about bullying and school safety.

Education Honoree: Onslow County Public Schools, N.C. - One-to-One Math Initiative

To increase student engagement and improve math scores, this North Carolina school district is using wireless technology so its students are ready for the 21st century workforce. Implemented in 2011, the  One-to-One Math Initiative offers teachers a chance to learn from experts so they can better integrate math and science for their students.

Source: http://blog.ctia.org/2013/07/23/vita-awards-dinner/

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A few moments with Rossi Rallenkotter during the
Global Travel and Tourism Summit held recently in Las Vegas.

Source: http://trade-show-expo.blogspot.com/2011/05/few-moments-with-rossi-rallenkotter.html

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