Hardware versus IT Clouds

I am addicted to tradeshows, which is why the month of May is so much fun and yet so busy.

 

Both the National Hardware Show and Interop were in Las Vegas and I managed to spend a little time at both. It was interesting to see the differences between the two tradeshows.

 

Sure there are the obvious similarities of the aisles of graphics, booths and carpeting but it was the differences that stood out as I went from the Las Vegas Convention Center to see grills, drills and staple guns and over to Mandalay Bay Convention Center for fiber optics, clouds and data management.

 

Interop is great for computer networking, technology and security systems but I felt a bit lost understanding the future of IT. This was a show for Windows people and I have always been a Mac man.

 

I always enjoy the NHS for its tools, garden decorations and the latest in garage technology. It is like walking into a huge hardware store without price tags. I understand do-it-yourself projects and I like to know there is new heavy duty cleaning wipes available to help me clean up.

 

What I like about Interop is how well the press is treated. There are plenty of computer stations to file a story and lunch is catered.

 

At the LVCC I had to settle for slice of pizza at the food court but the NHS media relations staff does send out plenty of stories to keep me up-to-date with information.

 

While at the NHS I got to meet NFL Hall-of-Famer Jack Youngblood from the Los Angeles Rams and I took photos of television star and Sears spokesman Ty Pennington. Celebrities always bring attention to a booth.

 

Interop General Manager Lenny Heyman spent a few minutes with me to talk about his show. I also sat down with Michael Kushner, the vice president digital media strategy for UBM Studios, to discuss the future of virtual tradeshows. UBM is the company behind Virtual Comdex and is on the cutting edge of virtual events.

 

I also notice a difference in the noise level of both shows.

 

The Las Vegas Convention Center is a cavernous facility but I had no problem talking with exhibitors and hearing the various presentations being delivered.

 

The exhibitors at Interop, meanwhile, seem to be competing for attention. Every exhibitor must have had a stage with microphones, visual aids, speaker systems and models ready to sit you down for the next presentation. The noise level was a bit much and it was difficult to hear or understand a few of the presentations I sat down to listen to.

 

As for tchotchkes, I walked from Interop away with T-Shirts, USB drives and a small beanie dog. From NHS I received a cap, a tool apron, and toilet cleaning tabs. I also came home with a small MAG-Lite flashlight but I got that from ONPATH Technologies — an Interop exhibitor.

 

This week is aimed at tourism and hospitality with the Hospitality Design Expo Show at the Sands Expo meanwhile over at Aria Resort & Casino in City Center is The Global Travel & Tourism Summit.

 

See you on the floor!

Source: http://trade-show-expo.blogspot.com/2011/05/hardware-versus-it-clouds.html

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Guide To Custom Trade Show Booths

Trade show displays possess the strength to make or break your organization. A dull portable display can kick back trade show attendees while an attractive and mesmerizing trade show exhibit display can exponentially increase the number of attendees visiting your booth area. This is a major reason why custom trade show booths have an edge over other displays

Using a custom trade show booth means one has the advantage to design the booth as per the likings of trade show attendees and company branding purposes. Expert designers must be contacted when it comes to designing a custom trade show booth. One should take immense care that the designing company being hired has enough experience in its niche else your next trade show might prove to be a disaster.

Not only the trade show attendees but also the other competing companies setting up their trade show displays in the upcoming trade show must be studied thoroughly. You might consider your custom trade show booth to be the best but there is somebody all set to outshine you. Henceforth, focusing an show attendees an competition can help set your customized display apart from the rest.

Source: http://www.tradeshowscoop.com/archives/38

Pop Up Displays Pop Up Booths

DLDwomen 2013 : l'évolution numérique du point de vue de la femme

Source: http://www.prnewswire.com/news-releases/dldwomen-2013--levolution-numerique-du-point-de-vue-de-la-femme-215260401.html

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IRG Exhibits at the NRF 99th Annual Convention and Expo - PRWeb Business: Supermarkets

IRG announced its participation again at the 2010 National Retail Federation’s 99th Annual Convention and Expo — Retail’s Big Show. The Expo will take place from January 11-12 at the Jacob K. Javits Convention Center in New York City. (PRWeb Nov 20, 2009)
Read the full story at http://www.prweb.com/releases/IRG-Exhibits-at-NRF/11-19-09/prweb3233514.htm

Source: http://www.prweb.com/releases/IRG-Exhibits-at-NRF/11-19-09/prweb3233514.htm

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Cray previews XT6 Opteron nodes - The Register Enterprise

Cash for number clunkers
SC09 The SC09 supercomputing trade show finished up late last week, but El Reg still has a bunch of things to tell you about. One of them is a preview of the Opteron blade server for the upcoming high-end XT6 and midrange XT6m supercomputers from Cray.…

Source: http://go.theregister.com/feed/www.theregister.co.uk/2009/11/24/cray_xt6_preview/

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Four Types of Emplyees That Cost You Money

If you’re managing a large or distributed workforce, are you asking yourself “what are my people doing all day?” In many cases, the answer is that people aren’t doing what they should. Some workers are performing below, and sometimes substantially below, their potential. Perhaps they don’t know the best way to do the job. Maybe they’re just working to a target and then slacking off once they hit it. To get the most from your employees, you need visibility into what they are doing. But getting visibility is tough, especially when workers are remote, or managers have large teams.

Enkata’s solution provides visibility, and lets you see what kinds of workers you have on your team. Their white paper, 4 Types of Employees That are Costing You Money shows you how you can see what your workforce is doing and how to improve it.
 

Source: http://blog.crmxchange.com/blog/call-center-and-crm-best-practices/four-types-of-emplyees-that-cost-you-money

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Trade Show Trends For 2013: Engaging Tech Savvy Visitors

Trade shows remain a great way to show off your products and talk face-to-face to potential clients, but the trade shows of today are not your father’s tradeshow. In the “old days,” starting in the 60s, you might place a few products on a table, hand out some literature, hope to engage in conversation, and get a business card so you could follow-up.

The goal of getting leads might be the same today, but the process is conducted in a very different atmosphere, characterized by interactive displays that are bright and eye-catching. Current trade show trends for 2013 reflect today’s fast paced culture and how people process information using technology.

Wowing The Sound Byte Generation

We live in a world of sound bytes, where people are attracted to products through catchy slogans, compelling graphics, and quick videos. Modern tradeshows play on these trends by depending less on the custom-built displays of the past and more on minimal displays with high-tech lighting and easily changeable banners. Even major exhibitors, whose booth occupies an area equivalent to a city block, count on the “wow” factor to woo visitors.

Engaging Through Interactive Displays

As an exhibitor, you must be friendly and show a willingness to engage, but interactive technology is now what gets people into the booth and promotes conversation. Touchscreen displays allow visitors to the booth to get information about your product and try it out. Many times, visitors come to the booth as a result of social media invitations to view demonstrations, not just endless loops of the company video. Some companies even offer interactive presentations via smartphones, which allows the attendees to play with the application long after the exhibitor has packed up and gone home. Booths might offer exciting games and contests, money blowing machines, and appealing giveaways in return for customers stopping by and giving up their contact information.

Giving Visitors Their Space

Your display might be a conversation starters for some attendees, but just as in a retail store, others are “just looking” and don’t want a salesperson hovering around them. Some exhibitors have created small areas where people can view information uninterrupted and then seek out a booth representative if they had a question. These companies have found that this approach increased the level of engagement with people who were looking for information on their own timetable.

Going Green

Gone are the days when an exhibitor would measure the success of a tradeshow by the amount of literature they distributed, while the attendee measured the value of the tradeshow by the pound collected! Rather than distributing costly brochures, companies are adding QR codes to their displays that attendees can capture on their smartphone or tablet and be directed to a website with the information they want. The approach is greener, costs exhibitors less, and cuts down the amount of literature that overburdened visitors throw away at the trade show exit.

Social Media For Trade Shows

Social media, both modern and green, allows marketers to do pre-show, in-show and post-show trade show marketing with a smaller trail of paper and minimal environmental impact. Your company can set up a page via your social media site that is a living piece of show history, which offers information about the show and your products, offers promotions, and allows for interaction with customers.

Modern trade show displays are more visually appealing and engaging in a way that is comfortable to their tech savvy visitors.

Source: http://www.tradeshowmarketing.com/trade-show-trends-for-2013-engaging-tech-savvy-visitors?utm_source=rss&utm_medium=rss&utm_campaign=trade-show-trends-for-2013-engaging-tech-savvy-visitors

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