“Video killed the radio star”, but it’s a dynamic addition to your trade show marketing strategy. Without a doubt, there are plenty of customers and prospects unable to attend the trade show and see your booth in person. You can still show them all your company has to offer. Allow non-attendees to experience your trade show exhibit and the trade show itself through video. During the trade show, film one or more short videos highlighting key portions of the event (and of course your trade show booth) to share with clients and prospects.
Although it’s great to have your own video equipment or a professional video service on hand, an everyday smartphone camera can still create some memorable and quality videos. Wondering what to film? Here are a few trade show video ideas to get you started:
- Present your products and important information. However, be sure to avoid making a sales pitch and stick to the facts.
- Introduce any new products, services or exciting company news.
- Feature product tips, product uses & product tutorials.
- Highlight the unique features of your trade show exhibit (technology, games, etc.).
- Interview the President or other top-level executive of your company.
If you plan to serve up some interesting video content, let your prospects and customers know well before the show. Send emails, add blog content and update social media about the videos before, during and after the show.
For a real-time experience, upload the videos to your YouTube channel during the show and promptly share them across social networks. When sharing on Twitter, be sure to use the show’s Twitter #hashtag and name as part of your post. Don’t forget to include all videos in your company blog posts.
Contact The Rogers Company for trade show marketing consultation and planning services. In addition to building custom branded trade show exhibits, The Rogers Company is a full service trade show and event implementation partner providing turnkey services and support for corporate clients throughout the country. Contact us today 800-544-3880!
Source: http://feedproxy.google.com/~r/tradeshowfeed/xisO/~3/6uyrcZsmlBg/
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