Just as the right necklace makes the dress or the right tie makes the suit, successful trade show marketing demands proper accessories. Literature racks, portable trade show counters, trade show tables, banner stands and banner stand lights are a few of the trade show marketing accessories that perform like magnets, drawing customers to your booth(s). Custom table throws should be included in this group of accessories as they’re colorful, can skillfully project your message and, in a pinch, can professionally cover up a multitude of mishaps, ie., a dinged up table or stack some boxes under it, cover it with your custom table throw and forget about it!
Making a visual statement in the market place is critical to every trade show exhibitor’s bottom line. A booth that doesn’t attract the customer’s attention is usually inhabited by a lone exhibitor holding an empty order pad. Banner stands, banner stand lights, portable trade show counters, literature racks and custom table covers indicate to customers that an exhibitor has put thought into professionally promoting his wares and is credible. The new customer is often drawn into a trade show booth out of curiosity but it’s the accessories/visual that initially got his/her attention. There’s no other item in a trade show budget that promotes a bigger return than trade show marketing accessories.
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